There is not much point in having brilliant ideas if we cannot persuade people of their value.The first thing we usually do when someone disagrees with us is that we just assume they are ignorant. You know, they don’t have access to the same information we do and when we generously share that information with them, they are going to see the light and come on over to our team.
How to win an argument
1. Stay calm – Even if you get passionate about your point you must stay cool and in command of your emotions. If you lose your temper you lose the argument.
2. Facts and evidence – Facts are hard to refute so gather some pertinent data before the argument starts. Surveys, statistics, quotes from relevant people and results are useful arguments to deploy in support of your case.
3. Ask questions – If you can ask the right questions you can stay in control of the discussion and make your opponent scramble for answers.
4. Logic – Show how one idea follows another. Build your case and use logic to undermine your opponent.
5. Listen carefully – Many people are so focused on what they are going to say that they ignore their opponent and assume his arguments. It is better to listen carefully.
6. Know your opponent – Know their strengths, weaknesses, beliefs and values. You can appeal to their higher values. You can exploit their weaknesses by turning their arguments back on them.
7. Look for a win-win- Be open-minded to a compromise position that accommodates your main points and some of your opponent’s.







